Things that help ASN understand your endstate:

 

 1) Who is to receive services? Your business, yourself or the intended audience;    are the services for your organization, its personnel, etc?

 

 2) What are your desired goals? SPECIFICALLY what you want accomplished.

 

 3) Why are you seeking these services? The situation you are currently in or preparing for.

 

 4) Where do you need us? Where are these services to be delivered and applied.

 

 5) When do you need the goals accomplished? Your timeline to start and COMPLETE    services.